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SAAB
SAAB started out as an aircraft company who began building cars in 1949. They had some success with cars such as the SAAB 92; however it was another 20 years or so until the marque took-off.
The marque started the '60s with the introduction of its successful Saab 96. With a production run of 20 years, this was the car that made Saab a recognized presence in the international market. Another launch in this decade was that of the Saab Sport coupe which was also well received both by the public and on the track. The Saab Sonett II, with its body of fibreglass-reinforced plastic, also made its debut during the '60s, as did the Saab 99, which was the first to feature the manufacturer's trademark wraparound windshield, something which has stuck with the company for years after.
In the 70s, Saab’s budget grew and they began adding luxury components to their cars such as air-conditioning and other various safety equipment like air-bags.
During the 1980s, Saab cars (especially the Turbo models) gained American popularity as young urban professionals (yuppies) began to buy from the Swedes. The decade saw the launch of the Saab 900 Turbo, the Saab 900 Turbo Aero (the world's first car to offer a 16-valve turbo engine) and a popular convertible version of the 900.
In 1990, General Motors bought half of Saab's automotive division. The decade saw the launch of a revamped 900; the car offered a bevy of cutting-edge safety features, including three rear three-point seatbelts and rear side-impact protection. These features again increased Saab’s images as an affordable and safe car to buy.
By the 2000s, General Motors had bought the other half of Saab Automobile. Despite the brand's position on the leading edge of safety technology, Saab's popularity in the U.S. has waned (however, the marque continues to be a big seller in Europe). They continue to release new models which are well received by most, however SAAB have a long way to go until they match the sales of old classics like Ford, Honda and Renault.