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Nissan
Nissan was first introduced in Japan, and like other marques from its homeland, the brand is known for crafting vehicles that place an emphasis on edgy styling and performance along with technology. The company's line-up of vehicles is broad, and includes sporty coupes, family sedans, minivans, trucks and SUVs and performance engines and parts.
The automaker got its start in 1933 as the Jidosha Seico Co., Ltd. The following year, this outfit merged with another Japanese manufacturer, and the new company was christened Nissan Motor Company, Ltd. Nissan initially marketed its vehicles under the Datsun brand because of its trusted name amongst the markets, with the first Datsuns being built in 1934. Post-war, the brand made its presence felt worldwide, building a partnership with the U.K.-based Austin Motor Co. and establishing a presence in the United States which was a massive success. The first Datsuns hit American shores in 1958. Vehicles like the Datsun 1000 were based on Austin platforms and really hit home with middle aged buyers along with younger generations.
Datsun rose to prominence in the 1970s on the popularity of its 240Z sports car. Powered by a six-cylinder engine, the car was coveted for its blend of style, performance and affordability and of course its coveted badge. By the time the '70s drew to a close, the automaker's cumulative vehicle exports had surpassed the 10 million mark which was a massive feit for the time.
In 1981, Nissan shelved the Datsun name and began selling vehicles worldwide under the Nissan brand along with its recognisable logo. The '80s also saw Nissan's launch of a tuning division called Nismo for the development of performance-oriented vehicles and accessories.
After the turn of the new century, their success only continue to grow and grow. Its redesigned Sentra and Altima were well-received, as were new models like the Titan and Armada. A 1999 alliance with Renault, also helped to shore up the company's finances. The company now markets itself as a well engineered car for anyone to drive.
