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Lexus

Launched by Toyota in the fall of 1989, the Lexus line represents the company's effort to create a world-class luxury-car brand. Their keen attention to detail and luxury was really focused and built upon in the 80s when they used other industry info to increase their positive image among consumers. Hundreds of prototypes were built and tested on Germany's autobahn and on U.S. roads.

In early 1989, Lexus unveiled its first two models (which would debut for the 1990 model year) -- the entry-level ES 250 and the flagship LS 400. Their LS400 was given top marks by the consumers and most journalists, however their cars did receive some negative reports because of suspension and handling problems.

By the early 1990s, the Lexus brand was expanded to other markets, including the United Kingdom, Canada and Australia. Additional cars were also added to the lineup, including the SC 300 and SC 400 coupes and the brand's first luxury performance sedan, the GS 300. Over the next few years, the company grew its line to include SUVs, with the addition of the LX 450 and RX 300. By the end of the decade, Lexus had sold over a million vehicles in the U.S They again grew in popularity with the introduction of SUV models and increased technology and design.

At the moment, Lexus is in the top charts when it comes to luxury cars and SUVS and they continue to strive through competition from German manufacturers like BMW and Audi.