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Lamborghini
During World War II, company founder Ferruccio Lamborghini served with the Italian Air Force's mechanics corps. With this experience, he founded his company, Lamborghini. After the war, he purchased second-hand military engines and built tractors, which were in short supply in Italy. From this, he made a huge profit.
As a car enthusiast, Lamborghini drove the best sports cars of the day. He did not like Ferraris so he set about building a better car. Armed with millions of lira in investment money, he retreated to the small village of Sant'Agata to build a state-of-the-art automotive factory. He had on his workforce an ex-Ferrari engineer by the name of Giotto Bizzarrini.
Automobili Lamborghini SpA. was officially founded in 1963. That same year, the very first Lamborghini, the 350GT, was released at the Turin Motor Show. Then came the 400GT, which was produced until 1968. It was the stunning mid-engine Miura, produced from 1966-'73, that ensured Lamborghini’s success.
Lamborghini's tractor business suffered in the early '70s, which led him to sell a controlling interest of Automobili Lamborghini SpA to a Swiss industrialist. The Italian's problems were worsened by that decade's oil crisis, and he wound up selling the remaining amount of his shares. Despite their attempt to build a sporty truck-like car, their sales were awful and were declared bankrupt by the end of the 70s.
The company got back on its feet in the 1980s. Lamborghini's flagship was the Cuntach. Perhaps hoping to cash in on the firm's revived popularity, the company's managers sold Lamborghini to Chrysler in 1987.
Two further changes of ownership occurred and it eventually fell into the hands of Volkswagen.
Lamborghini has rolled out models such as the four-seat Espada and various V8 sports cars, but it is the midengine super cars that identify the marque. Models like the wild Countach and the Diablo of the 1990s are instantly recognizable as Lamborghini cars. Currently the brand is big success, now innovative in terms of styling and technology and producing road cars that can go in excess of 200mph.
