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Jaguar
Jaguar traces its roots to the Swallow Sidecar Company, founded in 1922 by Bill Lyons and William Walmsley. The first vehicle to carry the Jaguar name was the SS Jaguar 100, released in 1935.After World War II, SS Cars switched its moniker to Jaguar so as not to be associated with the Nazi paramilitary organization that bore the same initials and had such a bad reputation among the general public and the returning troops. Its first postwar offering was 1948's Mark V. The luxury sedan was joined that year by the XK 120, a sports car that was the fastest production automobile of its day — its name was derived from its top speed. The XK 120 proved quite popular, and helped Jaguar establish a strong presence in the sports car market with a name for speed and good engineering.
By the 1950s, Jaguar had begun exporting luxury vehicles to the United States. Created just for the American market, the Mark VII Saloon was introduced in 1951. In 1956, the car took the prize at the Monte Carlo Rally. Later in the decade, Jaguar added the Mark VIII and Mark IX to its lineup which achieved similar popularity in the states.
A decade later, Jaguar introduced the XJ6C and XJ12C coupes, as well as the XJ-S. A new V12 was put in the XJ12, making it the fastest production sedan of its day. By this time, however, Jaguar also faced increased competition from German automakers and adverse exchange rates. The company's managers decided go about seeking a partnership. This decision ultimately led to a full buyout of Jaguar by Ford in 1990.
However the initial success was short lived, sales plummeted, and Jaguar's financial problems caused further headaches for parent company Ford who was also in the throws of financial turmoil. In order to cut its losses and raise cash, the Blue Oval sold Jaguar and fellow British premium brand Land Rover to Indian manufacturer Tata in 2008. Only time will tell if Indian management can turn things around, but new models like the XK and XF show positive signs of progress as they feature modern designs sprinkled with a fair share of classic Britannic charm and have been well recived on the British market.