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Isuzu

The company's history can be traced back to when Tokyo Ishikawajima Shipbuilding and Engineering Company first decided include automobile manufacturing in their business plan in 1916. The company forged a technical union with the U.K.-based Wolseley Motor Company in 1918. They began making the A9 cr along with trucks. In 1949 they changed their name to a more desirable Isuzu.

After the war, the focused on producing trucks. Their sales figures boomed as a result and their production began to grow steadily. They enjoyed the post-war Japanese market to sell their trucks to with the demand for cargo vehicles on the rise.

The 1960s saw the launch of passenger cars like the Florian, the Bellett and the 117 Coupe, as well as trucks like the WASP. In 1971, Isuzu entered into a partnership with General Motors.

The Pup was the first Isuzu sold in the U.S. market. They also introduced the Trooper which came in a two or four door version. Sedans and other vehocles also made an appearance, however from their sales figures it became clear that the overwhelmed import market for cars wasn’t for them so they focused production and design on trucks.

The company's sales were relatively strong in the 1990s, thanks in part to the increasing success of the Trooper, which by that time had grown in size and luxury. The Trooper was one of the models responsible for the massive popularity of the SUV vehicle category during that decade. In 1999, General Motors became the majority share holder in Isuzu having bought more shares from the company. Little did they know they would soon be entering choppy seas.

The new millennium brought bad news, however. Previous bestsellers like the Rodeo and the Trooper were outclassed by newer, fresher competition, and sales plummeted. Land Rover became the SUV of choice along with the newer Cadillac Escalade for the upmarket buyers. The Rodeo and the Axiom (a crossover SUV) were dropped from the line-up in 2004. Currently, Isuzu's line-up comprises just two vehicles — a truck and an SUV, both of which are based on GM products.