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Hummer

The HUMMER can trace its roots back to a military vehicle known as the Jeep. This is currently evident in the Hummer’s styling particularly with its flat bonnet and grille with its vertical gaps.

The main production breakthrough came when the Government Products division was spun off as a wholly owned subsidiary known as AM General. In the early 1980s, the company, now owned by the LTV Corporation, designed a vehicle to compete for a contract offered by the U.S. Army. Called the High Mobility Multi-Purpose Wheeled Vehicle (HMMWV, or Humvee, as it came to be known), it was designed to serve as the military's main light tactical vehicle. Over 55,000 of these vehicles were delivered to the U.S. military in the first year.

AM General's Humvees came into it’s own during the Persian Gulf War in the early '90s. The vehicle's wartime prowess garnered a great deal of positive publicity, and not just within military circles. As a result, AM General (now under the ownership of the Renco Group) decided to introduce a civilian version of the Humvee, named the Hummer, in 1992. In 1999, General Motors bought the rights to the Hummer brand name and became responsible for the development, marketing and distribution of future Hummer SUVs.

Some ‘Green Activists’ have been in direct opposition to the Hummer because of its huge fuel consumption.

The original production of the HUMMER stopped in 2006, however General Motors still continue to produce more road worthy versions which enjoy huge success throughout Europe and the U.S.