Cherished Number Plate Information

Information about cherished number plate W4 CKY.

This plate was sold at auction on 16/01/2001

The popularity of personalized car numbers has created a very healthy marketplace. Whereas the majority of owners buy their numbers for pleasure, there are an increasing number of investment-conscious purchasers who acquire their plates with a view to selling them later at a profit. A former BBC Top Gear presenter is widely quoted as having said that a well chosen private number can be better than money in the bank. Certainly some of Britain's most astute business people are converted to the personal registrations cause. Sir Alan Sugar, Duncan Bannatyne, Theo Paphitis - they all own carefully chosen cherished numbers.

Given that the law compels every driver on the UK's roads to display an identifying number plate, it is not surprising that people have found ways to turn that limitation into a bit of fun. A compulsory vehicle registration may have been introduced for tedious bureaucratic reasons, but people have come to realise that, by selecting the characters displayed on their plates, they are often able to contrive combinations that look very much like names and words. These personal touches help an otherwise unremarkable car to stand out from any number of identical vehicles.

Cherished number plates is sometimes seen as an odd choice of description for what we provide to our consumers. Many people prefer the terms 'personalised registration plates' or 'personal car number plates' - but in many cases, cherished number plates (such as W4 CKY) is exactly what they are. It is not at all atypical for clients to tell us that they have been looking for a specific cherished number plate for some time. There are certain letter and number combinations that have become almost fabled, and which would certainly not lack customers if they were ever be offered for sale again!