Cherished Number Plate Information
Information about cherished number plate V1 PER.
This registration can only be assigned to a 'V' registered or newer vehicle. (Registered after 01/09/1999)
This plate was sold at auction on 20/12/1999
Cherished number plates, such as V1 PER, consist of a string of letters and numbers which provide a unique identifying mark for each vehicle licensed to use the roads in the United Kingdom. The number plates used to display this identifying registration number have to conform to exacting standards and specifications to ensure legibility and visibility. Recently the regulations pertaining to the display of DVLA registrations have become more and more rigorous as the authorities attempt to combat crime and traffic offences.
One may choose to display a plate that depicts a name, a favourite hobby or a word that can be associated with one’s job. There are several celebrity examples of this. Sir Alan Sugar owns the highly prestigious registration, AMS 1, which contains his initials, while Linda Lusardi owns LU54 RDY. On the other hand, celebrity chef and TV host, James Martin, chooses to display 6 HEF (chef), which refers to his hobby and profession, while professional boxer, Amir Khan, owns the ideal plate for him: BOX 111G.
The popularity of personalized car numbers has created a very healthy marketplace. Whereas the majority of owners buy their numbers for pleasure, there are an increasing number of investment-conscious customers who acquire their plates with a view to selling them later at a profit. A former BBC Top Gear presenter is widely quoted as having said that a well chosen private number can be better than money in the bank. Certainly some of Britain's most astute business people are converted to the personal registrations cause. Sir Alan Sugar, Duncan Bannatyne, Theo Paphitis - they all own carefully chosen cherished numbers.