Cherished Number Plate Information

Information about cherished number plate STO 2Y.

This plate was sold at auction on 21/02/2008

This plate would be perfect for anybody wishing to spell the following: STORY, READ, READING, BOOK, BOOKS/PUBLISHING, NOVEL

Cherished number plates is sometimes seen as an odd choice of description for what we provide to our consumers. Many people prefer the terms 'personalised registration plates' or 'personal car number plates' - but in many cases, cherished number plates (such as STO 2Y) is exactly what they are. It is not at all uncommon for clients to tell us that they have been looking for a specific cherished number plate for some time. There are certain letter and number combinations that have become almost fabled, and which would certainly not lack customers if they were ever be offered for sale again!

One may choose to display a plate that depicts a name, a favourite hobby or a word that can be associated with one’s job. There are several celebrity examples of this. Sir Alan Sugar owns the highly prestigious registration, AMS 1, which contains his initials, while Linda Lusardi owns LU54 RDY. On the other hand, celebrity chef and TV host, James Martin, chooses to display 6 HEF (chef), which refers to his hobby and profession, while professional boxer, Amir Khan, owns the ideal plate for him: BOX 111G.

BBC TV’s Dragons’ Den star and businessman, Theo Paphitis, is the proud possessor of several personalised number plates, including LA53 NZA and T1 HEO. These registrations, which are used for promotional purposes and to add that personal touch, are exclusive and look really smart. Theo’s keenness for private number plates is evident, as he said, “A decent plate on a good car…adds to its beauty and its look." Many owners of personalised plates buy for these very reason – to enhance their cars and promote their companies.