Cherished Number Plate Information

Information about cherished number plate ROB 111E.

This plate was sold at auction on 07/09/2007

Cherished number plates is occasionally seen as an odd choice of description for what we provide to our buyers. Many people prefer the terms 'personalised registration plates' or 'personal car number plates' - but in many cases, cherished number plates (such as ROB 111E) is exactly what they are. It is not at all uncommon for clients to tell us that they have been looking for a specific cherished number plate for some time. There are certain letter and number combinations that have become almost fabled, and which would certainly not lack purchasers if they were ever be offered for sale again!

BBC TV’s Dragons’ Den star and businessman, Theo Paphitis, is the proud holder of several personalised number plates, including LA53 NZA and T1 HEO. These registrations, which are used for promotional purposes and to add that personal touch, are exclusive and look really chic. Theo’s enthusiasm for private number plates is evident, as he said, “A decent plate on a good car…adds to its beauty and its look." Many owners of personalised plates buy for these very reason – to enhance their cars and promote their companies.

Given that the law compels every driver on the UK's roads to display an identifying number plate, it is not surprising that people have found ways to turn that limitation into a bit of fun. A mandatory vehicle registration may have been introduced for tedious bureaucratic reasons, but people have come to realise that, by selecting the characters displayed on their plates, they are often able to contrive combinations that look very much like names and words. These personal touches help an otherwise run-of-the-mill car to stand out from any number of identical vehicles.