Cherished Number Plate Information
Information about cherished number plate MAS 337.
This registration can be assigned to any vehicle, regardless of age.
This plate would have been issued by Nairn C.C. (currently Inverness).
Cherished number plates, such as MAS 337, consist of a string of letters and numbers which provide a unique identifying mark for each vehicle licensed to use the roads in the United Kingdom. The number plates used to display this identifying registration number have to conform to exacting standards and specifications to ensure clarity and visibility. Recently the regulations pertaining to the display of DVLA registrations have become more and more strict as the authorities attempt to combat crime and traffic offences.
Given that the law compels every driver on the UK's roads to display an identifying number plate, it is not surprising that people have found ways to turn that limitation into a bit of fun. A compulsory vehicle registration may have been introduced for tedious bureaucratic reasons, but people have come to realise that, by selecting the characters displayed on their plates, they are often able to contrive combinations that look very much like names and words. These personal touches help an otherwise unremarkable car to stand out from any number of identical vehicles.
The popularity of personalized car numbers has created a very healthy marketplace. Whereas the majority of owners purchase their numbers for pleasure, there are an increasing number of investment-conscious customers who acquire their plates with a view to selling them later at a profit. A former BBC Top Gear presenter is widely quoted as having said that a well chosen private number can be better than money in the bank. Certainly some of Britain's most astute business people are converted to the personal registrations cause. Sir Alan Sugar, Duncan Bannatyne, Theo Paphitis - they all own carefully chosen cherished numbers.