Cherished Number Plate Information

Information about cherished number plate JAN 37S.




This registration can only be assigned to a 'S Suffix' registered or newer vehicle. (Registered after 01/08/1977)

I'm afraid this plate is no longer available for sale.


This plate was sold at auction on 07/11/2002

The popularity of private car registrations is increasing in many ways. The number of people purchasing personal number plates is higher than ever before, and the prices they are paying for top examples are reaching record levels. There is simply no question that we are seeing a real boom in the appeal of cherished numbers, both as an investment and as a fun aspect to car customisation.

One may choose to display a plate that depicts a name, a favourite hobby or a word that can be associated with one’s occupation. There are several celebrity examples of this. Sir Alan Sugar owns the highly prestigious registration, AMS 1, which contains his initials, while Linda Lusardi owns LU54 RDY. On the other hand, celebrity chef and TV host, James Martin, chooses to display 6 HEF (chef), which refers to his hobby and profession, while professional boxer, Amir Khan, owns the ideal plate for him: BOX 111G.

BBC TV’s Dragons’ Den star and businessman, Theo Paphitis, is the proud possessor of several personalised number plates, including LA53 NZA and T1 HEO. These registrations, which are used for promotional purposes and to add that personal touch, are exclusive and look really elegant. Theo’s enthusiasm for private number plates is evident, as he said, “A decent plate on a good car…adds to its beauty and its look." Many owners of personalised plates buy for these very reason – to enhance their cars and promote their companies.