Cherished Number Plate Information

Information about cherished number plate GUM 411L.

This plate was sold at auction on 01/11/2009

Cherished number plates is from time to time seen as an odd choice of description for what we provide to our customers. Many people prefer the terms 'personalised registration plates' or 'personal car number plates' - but in many cases, cherished number plates (such as GUM 411L) is exactly what they are. It is not at all uncommon for clients to tell us that they have been looking for a specific cherished number plate for some time. There are certain letter and number combinations that have become almost mythical, and which would certainly not lack buyers if they were ever be offered for sale again!

One may choose to display a plate that depicts a name, a favourite hobby or a word that can be associated with one’s job. There are several celebrity examples of this. Sir Alan Sugar owns the highly prestigious registration, AMS 1, which contains his initials, while Linda Lusardi owns LU54 RDY. On the other hand, celebrity chef and TV host, James Martin, chooses to display 6 HEF (chef), which refers to his hobby and profession, while professional boxer, Amir Khan, owns the ideal plate for him: BOX 111G.

One of the most common reasons we hear for the purchase of a private registration is as a gift. At first thought it might not seem like the most obvious choice when it comes to selecting a birthday, Christmas or anniversary present, but a cherished car number plate is perfect in so many ways. How many other gifts are absolutely unique and personal, can make a personal statement about the owner, have practical benefits (such as making a car easy to spot in a crowded car park), and can offer real potential for later resale at a profit?