Cherished Number Plate Information

Information about cherished number plate 60 JOY.

This plate was sold at auction on 01/11/1997

Given that the law compels every motorist on the UK's roads to display an identifying number plate, it is not surprising that people have found ways to turn that limitation into a bit of fun. A mandatory vehicle registration may have been introduced for tedious bureaucratic reasons, but people have come to realise that, by selecting the characters displayed on their plates, they are often able to contrive combinations that look very much like names and words. These personal touches help an otherwise run-of-the-mill car to stand out from any number of identical vehicles.

One may choose to display a plate that depicts a name, a favourite hobby or a word that can be associated with one’s employment. There are several celebrity examples of this. Sir Alan Sugar owns the highly prestigious registration, AMS 1, which contains his initials, while Linda Lusardi owns LU54 RDY. On the other hand, celebrity chef and TV host, James Martin, chooses to display 6 HEF (chef), which refers to his hobby and profession, while professional boxer, Amir Khan, owns the ideal plate for him: BOX 111G.

Cherished number plates is occasionally seen as an odd choice of description for what we provide to our buyers. Many people prefer the terms 'personalised registration plates' or 'personal car number plates' - but in many cases, cherished number plates (such as 60 JOY) is exactly what they are. It is not at all atypical for clients to tell us that they have been looking for a specific cherished number plate for some time. There are certain letter and number combinations that have become almost mythical, and which would certainly not lack buyers if they were ever be offered for sale again!