Cherished Number Plate Information

Information about cherished number plate 40 DY.


Available for £7,495.00.

This registration can be assigned to any vehicle, regardless of age.

Click here to buy 40 DY now


This plate was sold at auction on 22/02/2006

BBC TV’s Dragons’ Den star and businessman, Theo Paphitis, is the proud holder of several personalised number plates, including LA53 NZA and T1 HEO. These registrations, which are used for promotional purposes and to add that personal touch, are exclusive and look really elegant. Theo’s interest for private number plates is evident, as he said, “A decent plate on a good car…adds to its beauty and its look." Many owners of personalised plates buy for these very reason – to enhance their cars and promote their companies.

When choosing a personalised number plate, one must be aware that the chosen registration plate must not be newer than the vehicle it is being paired with. This is because a newer plate on an older car would give the impression that the vehicle is newer than it truly is. This applies to all registration numbers that have age-identifiers (introduced in 1963 to today). However, dateless registrations are also available. These are popular because they are concise, extremely scarce, and can be displayed on any car.

As crime increases, it is now more important than ever to display easily distinguishable number plates. All car registrations must use the standard ‘Charles Wright 2001’ font and, apart from the options of a 3-D effect on the typeface and a non-reflective, coloured border, no alterations to plates are permitted in the UK. This includes the addition of logos or sporting emblems, as well as the misrepresentation or incorrect spacing of characters – these are all illegal.